New Chevy Commercial

I'm really liking Chevy's new commercial. I don't like their cars but I'm a bit of a sucker for advertising; I can't help it, it's in my field. It could be the music involved - they had artists and other famous people (i.e. Mary J. Blige and Dale Earnhardt, Jr.) from different genres sing different parts of the advert - or it could just be the T.I. bit that I like: